<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Kirsty Goddard Marketing — Blog</title><description>Ideas on strategic marketing, ESG, and brand positioning for B2B businesses going through change.</description><link>https://www.kirstygoddardmarketing.co.uk/</link><language>en-gb</language><item><title>Human life on earth - marketing strategy </title><link>https://www.kirstygoddardmarketing.co.uk/blog/human-life-on-earth-marketing-strategy/</link><guid isPermaLink="true">https://www.kirstygoddardmarketing.co.uk/blog/human-life-on-earth-marketing-strategy/</guid><description>If I were asked by a supreme being to devise a marketing campaign for living human life on earth today, using my own strategy process, what would it look like?</description><pubDate>Fri, 19 Jun 2026 15:44:14 GMT</pubDate></item><item><title>Your business has changed. Is your marketing still selling the old you?</title><link>https://www.kirstygoddardmarketing.co.uk/blog/your-business-has-changed/</link><guid isPermaLink="true">https://www.kirstygoddardmarketing.co.uk/blog/your-business-has-changed/</guid><description>Most businesses evolve faster than their marketing. The result is a company overtly selling a version of itself that no longer exists, and losing the right customers because of it.</description><pubDate>Sun, 14 Jun 2026 18:37:31 GMT</pubDate></item></channel></rss>