A 90-year-old logistics business
repositioned around ESG and net zero
grew revenue by over 40% while strengthening trust in the brand
When your business changes, your marketing has to keep pace.
If your business is evolving - new services, new ambition, or a stronger focus on ESG - but your marketing hasn't caught up, it creates confusion.
I help you bring clarity back - so your customers understand what's changed, trust where you're going, and choose you because of it.
In their words
Trusted by leaders making their next chapter land.
Welch Group is now MAKING the news in the logistics sector. Working with Kirsty over the last three years has helped transform our brand, our comms, and our business - all for the better.
Chris WelchManaging Director, Welch Group
I've turned to Kirsty many times over the last five years when I've needed trusted support with strategic marketing opportunities - particularly when leveraging ESG commitments to differentiate businesses in their industry.
Chris MatthewDirector, Plantforce
I've never met someone who lives and breathes marketing quite like Kirsty does. From businesses I've worked with, to my own brand and service, she leaves no stone unturned in her quest for the message that will make the most positive impact.
Nel WoolcottFounder, Lady Legend
Kirsty finds the thing you're trying to say and says it better than you managed. She cuts through the noise fast, and what comes out the other side is clearer, sharper, and genuinely useful.
Jamie SandsFounder, TwentyForty
The right moment
When?
Most of my clients come to me at a specific point - when doing more marketing isn't the answer. Making sure what you're saying has purpose is.
- 01
Business evolution
Make your next chapter land
When your business evolves, your customers need to come with you. I help you clearly articulate what's changed, what it means for them, and why it matters now - so your new direction lands properly in the market.
- 02
ESG commercialisation
Turning ESG into commercial advantage
ESG and social value can be powerful differentiators - but only if they're properly understood. I help you translate complex activity into clear, credible messaging that builds trust, strengthens your reputation, and supports growth.
- 03
Differentiation
Stand out - for the right reasons
If your offer is strong but your messaging sounds like everyone else, you'll always be working harder than you need to. I help you define and express what genuinely sets you apart, leaning into your brand purpose.
What this looks like in practice
A traditional plant hire company
introducing digital machine technology
now leading the field in a changing market
A recruitment consultant
building a business around long-term fit, not quick wins
secured the right clients quickly and built a sustainable business foundation
Why?
The most effective marketing doesn't just explain what you do.
It helps people quickly understand:
- what you stand for
- why you're different
- and why they should choose you.
When that's clear, everything becomes easier - sales conversations, brand perception, and long-term growth.
If your business has moved forward - but your marketing isn't keeping pace - it's time to bring it into line.
How?
I don't sit outside your business making assumptions.
I work closely with you to understand what's really changing - commercially, culturally, and strategically.
From there, we shape messaging and marketing that:
- makes sense internally
- connects externally
- and supports where you're going next.
Because when those things align, marketing magic happens.
Strategic marketing support for B2B businesses
I typically support clients with:
- B2B marketing strategy and planning
- Brand positioning and messaging
- ESG and social value communications
- Marketing audits and strategic resets
- Fractional CMO / marketing director support
Four focused offers.
One clear outcome.
Change Translation Sprint
For businesses going through real change - new services, new direction, or new ambition.
Outcome
Your market understands what's changed - and why it matters.
ESG Commercialisation Sprint
For businesses investing in ESG or social value who want it to support growth, not just sit in the background.
Outcome
Your ESG becomes a genuine point of differentiation.
Stand-Out Positioning Sprint
For businesses who know they're different - but aren't expressing it clearly yet.
Outcome
You stand out - and attract the right clients more easily.
Fractional Strategic Marketing Partner
For clients who want continued support as their business grows.
Outcome
I stay close to your business - helping guide strategy, messaging, and marketing internally and externally so everything remains aligned and effective over time.
Meet the team
Meet Cyril.
Cyril listens. He's the one paying attention while everyone else is talking.
Cheer him up by getting your marketing right. Make him cross by ignoring him.
Location
Based in Cambridge
Serving clients UK-wide
Get in touch
Tell me a bit about your business and what you're hoping to move forward. I'll be in touch.
Thank you, your message is on its way.
I'll be in touch soon.